Ready to drink · 330ml
The fibre drink
your body
actually craves.
A cold 330ml bottle of salty lime with 4g of psyllium fibre. Twist the cap, shake for five seconds, drink. No tub, no scoop, no chalky glass going solid on the counter.
- ✦4g fibre
- ✦No added sugar
- ✦Ready to drink
- ✦Twist to activate
Twist
One turn releases 4g of psyllium.
Shake
Five seconds. It disperses, never clumps.
Drink
Cold, straight from the bottle.
HUSKI Salty Lime
Everyone is counting protein
Nobody is counting fibre.
The whole world is chasing protein right now — shakes, bars, high-protein everything. But the way most people raise protein is by cutting carbs, and carbs are where nearly all their fibre was coming from. Protein goes up, fibre falls off a cliff, and the gut is what pays for it.
30g
recommended daily fibre
The level most national dietary guidelines converge on.
~half
of that is what the average adult actually gets
Refined grains and low vegetable intake leave the same gap worldwide.
3 in 4
high-protein diets fall short on fibre
Cutting carbs to raise protein removes the main fibre sources with it.
What fibre actually does
- ✦Feeds the gut bacteria that keep digestion regular
- ✦Slows how fast sugar hits your bloodstream
- ✦Keeps you full for longer between meals
- ✦Adds the bulk that a high-protein diet strips out
The simple version
If you have sorted your protein and ignored your fibre, you have done half the job.
HUSKI is the other half — 4g of psyllium in something you actually want to drink.
Why powders lose
A tub of fibre is a chore. A bottle is not.
Measure a scoop
Guesswork every time, and half of it ends up on the counter.
Stir and pray
Psyllium hits water and thickens immediately. Lumps form in seconds.
Race the gel
Wait too long and you are chewing your drink. Most people just stop.
HUSKI is a drink, not a supplement. Chilled, ready to go, 330ml in your hand. The fibre just happens to be in there, fresh, because it was kept dry until you opened it.
Two things, done properly
What is actually in it.
Psyllium husk
4g per bottle
Sourced at origin in Gujarat and Rajasthan, where most of the world's psyllium is grown. Milled to a particle size chosen for how fast it disperses, not just for cost.
Salty lime
Nimbu Namak
Sharp citrus with a salt edge and an electrolyte base. A salted-lime tradition borrowed from South Asia, built to cut through after training instead of turning sweet.
The range
One bottle. Four drinks.
Every flavour is the same bottle and the same twist cap. That is the whole point: a new drink is a recipe change, not new tooling — which is why the range can grow without the cost of a new production line each time.
Salty Lime
Available firstNimbu namak with an electrolyte base. Sharp, salted, not sweet.
Kokum
In developmentDark, tart and faintly sour. The Konkan coast's summer cooler.
Jaljeera
In developmentCumin, mint and black salt. Savoury rather than fruity.
Citrus Ginger
PlannedWarm ginger against bright citrus. The winter one.
Flavours beyond Salty Lime are in development and subject to change.
Three seconds of effort
Twist. Shake.
Drink.
It is a bottled drink first. The only thing it asks of you is one twist before the first sip — which is what keeps the fibre fresh instead of sitting in liquid on a shelf for months.
Twist
One turn of the cap releases a pre-measured 4g dose into the drink. No scoop, no guessing.
Shake
Five seconds. Particle size and the liquid are tuned together so it disperses instead of clumping.
Drink
Straight from the bottle, cold. The fibre is only seconds old, so the texture stays light.
Where this goes
One bottle. A whole shelf.
Every flavour uses the same bottle and the same closure, so a new drink is a recipe change rather than new tooling. That is what turns one product into a range.
Salty Lime
The hero. Psyllium plus electrolytes in a salted-citrus base that cuts through instead of turning sweet.
Kokum & Jaljeera
Limited flavour drops. Each one tests real demand before it earns a permanent slot on the shelf.
Fibre + Protein
The variant the protein crowd is missing. Same bottle, a payload built for people already eating high protein.
Bars & snacks
Psyllium-forward bars and savoury snacks. From a single drink to a daily-fibre habit across formats.
Raising a pre-seed round
Building a category, not a flavour.
Fibre is the largest unmet nutritional gap in the developed and developing world alike, and it has no modern consumer brand attached to it. HUSKI is a platform play: one closure architecture across five product lines, funded in stages against evidence.
Straight answers
- Is this just isabgol?
- Psyllium husk is the same ingredient, yes. What is different is the format. HUSKI is a ready-to-drink bottle built for someone who trains, not a tub of powder in the medicine cabinet.
- I already take protein. Do I need this?
- Probably more than most people. Raising protein usually means cutting carbs, and carbs are where the majority of everyday fibre comes from. The higher your protein intake, the more likely your fibre has quietly dropped.
- Why do I have to twist it?
- So the fibre is not sitting in liquid for months before you buy it. Psyllium starts thickening the moment it meets water, so keeping it dry in the cap until you open it is what makes a ready-to-drink fibre bottle possible at all.
- Do I drink extra water with it?
- Yes. Psyllium absorbs a lot of water and should always be taken with plenty of fluid. Never take it dry.
- When can I actually buy it?
- Not yet. We are in formulation and packaging development. The waitlist is how we decide what to make, what to charge, and where to launch first.
Safety
Psyllium absorbs substantial water and can pose a choking risk if taken without adequate fluid. Always drink with enough liquid. Not intended to diagnose, treat or cure any condition. Speak to a doctor before use if you have a swallowing disorder, a bowel condition, or are on medication. Final formulation, serving size and claims are subject to FSSAI classification and testing before sale.
Before we make it
Help us price it.
We have not launched, and we have not set a price. Join the list, tell us what Salty Lime is worth to you, and you will shape the product before it exists.
Fifteen seconds. Two questions, then you are done.